The essay will strive to discuss the features of motion graphic animation that impact the visual experience of audiences. By analysing a scene in the short animation film CNN Colorscope Blue(from 0:36 to 1:00).
The following paragraph will demonstrate the initial brief structure of the essay
- Describe: A 24 second scene with voice over. A blue eye appeared in the beginning xxxxxx
- Interpretation and Reference:
a)Introduction starts from colour : Blue – Brief analysis of blue colour from physics (Newton colour wheel and colour cone) and psychology (colour impact human behaviour from cognitive load)
b)Key technique used in scene: Motion graphic animation – Definition of motion graphic animation. Overview of history and development of “MGA”. The roles it plays in digital world, for example, education, marketing and user interaction, etc.
c)Analyse details:
– Eye: A blue eye morphing into the eye of Horus. Analysis of the motion graphic animation technique used in this part. Seamless transition captivate the attention of audiences. Could also reflect the colour cones in eyes.
– Symbols: Hieroglyphs and constellations. Animated icons conveys intuitive information. Blue colour could also be a metaphor for ancient Egyptian culture.
– Lighthouse and flash light: Con of motion graphic animation: it could be distracting (for example: flash light). Dark blue back ground convey a sense of calm and peacefulness - critical idea/theme: As a dynamic and intuitive type of animation, motion graphic animation has its advantages in narratives, especially in the areas which needs to captivate the attention of audiences. Especially nowadays attention span of audiences is short.
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